THE RETURN OF THE BLUEBEARDS REVENGE

THE BLUEBEARDS REVENGE IS AN ICONIC NAME IN THE WORLD OF MALE GROOMING. AVAILABLE EXCLUSIVELY THROUGH COOLBLADES UK, IT HAS RECENTLY UNVEILED A BRAND NEW LOOK. LET'S LOOK BACK ON THE JOURNEY OF THE BRAND, AND WHAT ITS FUTURE HOLDS.

Where it all began

The Bluebeards Revenge, a brand exclusively available through CoolBlades UK beauty and barber supply store, began in 2010. Former Royal Marine, David Mildrew, wanted to find a solution to a common male grooming problem - tough stubble or 'bluebeards', the dreaded shadow that appears after shaving. Underwhelmed by the shaving products on the market that seemed unable to tackle thick, stubborn facial hair, David seized the opportunity to develop a range of products designed specifically for tougher beards. As well, he wanted to create high- quality, high performance grooming products at an affordable price point.

What resulted was The Bluebeards Revenge, a brand underpinned by a pioneering spirit and a commitment to delivering quality products every time.

A changing vision

The last 14 years have seen the brand evolve beyond its relatively humble beginnings. While still providing effective grooming products for tough stubble, the range has expanded to include hair styling, skincare and body care products, all used and loved by barbers and consumers across the globe.

A recent rebrand has helped to refine its identity while staying true to its roots. The updated look features eco-friendly packaging, with the distinctive blue bottles now made from recycled materials to help reduce the brand's environmental footprint. And, the entire product line is cruelty-free, vegan- friendly and paraben-free, which aligns with the growing demand for more ethical grooming products and clean beauty.

High performance, high quality

In a busy marketplace, one thing that truly sets The Bluebeards Revenge apart is its unwavering focus on providing high- performance products. Since day one, the brand has consistently delivered on its promise to offer products that work. Whether it's the signature shaving cream designed to tackle even the toughest of stubble, or the comprehensive hairstyling range.

Commitment to sustainability

The rebrand has signalled a definite shift for the brand towards becoming more sustainable, reflecting growing calls for more eco-conscious products. Sustainability has become a core value for The Bluebeards Revenge as it adapts to the modern climate. By embracing greener production practices, the brand is reducing its environmental footprint and that of its customers, leading by example where others in the male grooming industry should follow. In a sector where disposable razors and plastic packaging are incredibly common, the brand's commitment to sustainability sets it apart from the crowd, continuing with that pioneering spirit that was so important back in the brand's early days.

An eye on the future

The Bluebeards Revenge has come a long way since its inception back in 2010, with the recent rebrand cementing its position as a bold, innovative player in the male grooming industry. What definitely hasn't changed is the brand's commitment to delivering exceptional grooming products and there are some exciting new products coming in 2025, all of which will be available in the UK from CoolBlades. Brian Bannister, MD of CoolBlades said: "This is a great new look for the brand, and as a long-term partner of The Bluebeards Revenge, we're delighted to be the exclusive UK trade and reseller distributor for the entire product range."

"THE UPDATED LOOK FEATURES ECO-FRIENDLY PACKAGING, WITH THE DISTINCTIVE BLUE BOTTLES NOW MADE FROM RECYCLED MATERIALS TO HELP REDUCE THE BRAND'S ENVIRONMENTAL FOOTPRINT."