Barbering State of The Industry

INDUSTRY EXPERTS, FROM BARBERS AND BRANDS TO SOFTWARE DEVELOPERS AND FURNITURE MANUFACTURERS DISCUSS THE STATE OF THE INDUSTRY TODAY

Barbering has been an essential part of society and cultures for centuries. In fact, the National Barber Museum reports evidence of barbering traditions dating back to the ancient Egyptians at least 6,000 years ago. Jump ahead to the 14th Century and barbers were divided into those who performed barbering services and those who also carried out surgical operations (known as barber-surgeons). As much as barbering has evolved over time, the industry has always played an important role for grooming, socialising and connection. But what does that look like today?

BEN VOWLES

MASTER BARBER MUBDOCK LONDON

What are the factors playing a part in the boom of the barbering industry?

The industry is booming because of the social aspect of the job. It’s not just about haircuts, it’s about the connections people are making and that’s encouraging more people to get into the industry.

How would you define modern day barbering?

Modern day barbering to me is now a blend of hairdressing and barbering. More stylists and barbers are pushing the boundaries of their craft, which is leading to a more inclusive industry.

What are the challenges facing the industry?

Staffing. Unfortunately, many short 9-12 week courses are misleading people that you can walk into any barbershop and earn top money. But it takes years to perfect our craft, and we have to keep on top of techniques and trends.

ROBERT SMITH

CO_FOUNDER& COO AT SLICK

What are the factors playing a part in the boom of the barbering industry?

Clients are more interested in their appearance and therefore willing to spend more money on their services, which is why spend has increased across the industry and why new barber shops continue be in the top growth category on the high street.

How would you define modern day barbering?

Two words: experiential and creative. Clients want to look good so to attract customers, barbers are upping their game. We’re seeing new techniques and trends emerging all the time. This shows how barbers are constantly innovating to stay ahead of the competition to attract clients and stand out on the high street.

What are some challenges facing the industry?

The average business lost nearly £3,000 in March due to cancellations and no-shows. We sell experience and we also sell time. With energy costs increasing, we can’t afford to lose that much money every month.

KATIE FIELDER

NATIONAL SALES MANAGER, TAKARA BELMONT UK

What are the factors playing a part in the boom of the barbering industry?

Clients continue to invest more in personal grooming than ever. The demand for luxury pampering experiences has seen a transformation in terms of client expectations, and the services barbers are now delivering.

How would you define modern day barbering?

It is centred on delivering a lifestyle experience. Grooming preferences have evolved to include colour, facials, scalp care and other complementary treatments. Many barbers now offer thought provoking services that are changing men’s perceptions of what to expect when they visit their barber, and this is redefining our industry.

What are the challenges facing the industry?

The cost-of-living crisis, pressure on disposable incomes and other economic factors, such as inflation and high energy prices, are presenting challenges. By continuing to evolve, expand and offer a broader range of barbering experiences, barbers can elevate quality and command higher prices.

DANNY ROBINSON

AWARD WINNING BARBER & FOUNDER OF DANNY&CO. BARBERS

What are the factors playing a part in the boom of the barbering industry?

I’m extremely lucky to be where I am in my career, and the key part in that is that there’s more than one aspect of cutting in a chair within a barbershop. You can create online content and become a success with hard work, and originality - this will help you get the exposure you’re looking for.

How would you define modern day barbering?

It has changed significantly in the 14 years that I’ve been cutting. You can find your favourite barber and education online, but for me, nothing is better than meeting someone in real life and going to shows and watching them live on stage.

What are the challenges facing the industry?

Client loyalty is very difficult right now because there’s a lot of competition. I also think everyone looks too much towards social media and they get disheartened by seeing haircuts and thinking that’s how they should be cutting from the early stages of their career. Everything takes time. I’ve only been able to stand on global stages and get the recognition that I’m very grateful for, in the last five years.

ANGIE PETERSON

ANDIS VICE PRESIDENT OF MARKETING

What are the factors playing a part in the boom of the barbering industry?

It has evolved into a highly professional, creative, fashion-first business. Social media has made people more conscious about their image and self-confidence. This has seen the rise of treatments such as hair colouring, facials, body grooming and massage, which many shops are now integrating into their services for both men and women.

How would you define modern day barbering?

It is defined by professionalism, individuality and creativity, and lifestyle experiences for all clients. This has changed the image and culture of barbering both as a profession, and as a destination where clients want to spend their leisure time. The increase in mental health awareness has also seen barbers take on a role in identifying and supporting clients with challenges. The barbering skillset is creative both physically and mentally when interacting with clients.

What are the challenges facing the industry?

Rising costs and clients with less money is a real challenge. Seeking education, investing in high quality tools that last, and creating a space where clients want to spend more time, will differentiate your brand and deliver the service quality that clients want, and are prepared to pay.