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2 mins

MB ADVERTORIAL

TIME FOR AN UPGRADE?

Although barbering is a very personal industry, the reason that your clients are returning month after month is because of how they feel when they walk out of the shop having snagged that coveted after work Friday night appointment, with a seamless fade ready for the weekend.

Know your Clients

One of the best things about working in the barbering industry is the relationships that you build up with your clientele. With your regular clients returning every couple of weeks for a shape up, there is ample time to get to know each other on a very personal level. However, with some barbershop client lists numbering
in the thousands, it can be almost impossible to keep on top of what is going on in your clients’ personal lives. Making a quick note after the appointment so you can continue the conversation next time can make a huge difference to how your clients perceive their relationship with you. With Beu you can add client notes after every appointment, so you can remember every little detail from their preferred choice of beverage to what kind of product they like to finish their hair with.

Stress Free Appointments

Traditionally barbering has been a walk-in industry,
with clients rocking up to their appointment when
they feel their trim is overdue. However, this has
already begun to change in the industry with more
barbers allowing clients to book their appointments in advance. With the barbershop being a place for your clients to get away from everything, and have some attention turned to them, it makes sense to make the experience as stress-free as possible.
No wait times, SMS reminders to ensure they don’t forget and the opportunity to book them in for their next appointment there and then keeps the gears of your shop turning.

Better for Business

Creating the best possible experience for your clients, starts with creating the perfect working environment where the shop staff are happy and motivated. Beu software is designed to do just that. As well as facilitating online bookings and providing your clients with an app to manage their appointments, Beu also provide great features to the business to make it as successful and happy as possible. Beu works with selfemployed and employed staff, allowing commissions to be set
independently and automatically calculated. The diary features allow you to maximise the number of bookings you can take in a day, and is flexible enough to work for all shops. Set deposits, take payment in advance, manage all your staff, process payments and much more from just £25 a month.

Find out more at app.beuapp.com/get-software, use code MB30 to save up to £108, and upgrade your business today.

This article appears in October - December 2022

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This article appears in...
October - December 2022
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GEARING UP FOR SALON INTERNATIONAL!
Welcome to the October – December issue of
NEWS
The latest industry updates
GROOMED MEN & LADIES, SOUTH AFRICA
Located in Paardevlei, Somerset West, Eric Lovemore’s barbershop offers a welcoming environment with nature at its heart
TIPPING POINT
Discover how Cardiff-based Gents of Brooklyn is maximising growth and motivating their team using Fresha’s online bookings, reviews and tips
MODERN BARBER AWARDS 2022
An unforgettable evening celebrating the winners of the Modern Barber Awards 2022
AMERICAN CREW® PROMOTES ALL-STAR CHALLENGE WINNERS WITH TRIP TO LONDON
Between 10th – 15th September 2022, American Crew,
BARBERFEST 2022
Barberfest returned in July and was bigger and better than ever.
#SALON22
Salon International is back and it’s bigger than ever. Find out what barber stars are on stage; the Business Live seminar schedule and what brands are exhibiting. Book your tickets now!
THE BARBER BRANDS
Look out for the Barber Trail, a digital map highlighting where all the main barbering activity is going on across the three days, so you don’t miss out. Stay tuned for the brands offering discounts, live demos and free samples, all with the aim of interacting with YOU.
INSIDE
Providing an award-winning customer experience for its clients, KROPPER BARBER is a modern, minimalist space making its mark in Wandsworth and beyond
A LITTLE EXTRA
We take a look at the add-on treatments and services barbershops are offering, from the unusual to the community-focused
GEAR
Strengthening, smoothing, shaving and stimulating – all the latest products you need to meet your clients’ needs across the board
PORTFOLIO
THREE STUNNING COLLECTIONS THAT SHOW THE TALENT IN OUR INDUSTRY
DEEN GLEESON AND ASA NUNN
HAIR: DEAN GLEESON AND ASA NUNN STYLING: BLACK
TIME FOR AN UPGRADE?
Run your business from anywhere with Beu
CHRIS O’RIORDAN
HAIR: CHRIS O’RIORDAN FOR AMERICAN CREW GROOMING: GRACE
CLASSIC CUT STEP-BY-STEP
How to achieve a classic and elegant low fade, courtesy of Sid Sottung, education director of Sid Sottung Academy
THE 10 MINUTE CHAT
Julius Arriola AKA Julius Cvesar and Miguel Gutierrez AKA Nomad Barber, two of the creators behind STMNT, discuss the process of creating and developing a unique brand using their combined experiences across the barbering industry
LIP SERVICE
Shadia Alex, senior barber at West and Hunter is proof that deafness is no barrier in barbering
HOW DO I BUILD A CLIENT BASE THROUGH SOCIAL MEDIA?
If you build a following online how do you then bring them to your chair? An industry expert shares their advice
MY BIGGEST CHALLENGE
Recently crowned the first carbon-negative barbershop in the UK, MB chatted with OS Lifestyle co-owner Joe Steven to find out what it took to get here
SOAPBOX
“IT CAN AFFECT YOU NO MATTER HOW LONG YOU’VE BEEN CUTTING”
FIT TO FOLLOW
Social media is a vital source of inspiration and MB is always watching your incredible work, your news and your views. These are six of the best accounts lighting up our feed right now
Looking for back issues?
Browse the Archive >

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