TIPPING POINT

Discover how Cardiff-based Gents of Brooklyn is maximising growth and motivating their team using Fresha’s online bookings, reviews and tips

Gents of Brooklyn owner Lewis Welsh is passionate about delivering exceptional barbering, promoting it as a “sociable, creative, flexible and progressive” career. Lewis inspires his proteges with the pride, passion and selfbelief that has guided him and his business to success.

Setting New Standards

Five years after opening their first of three barbershops, Gents of Brooklyn continues to set standards with a self-trained team that makes the brand unique. “We have a signature standard that’s trained into every cut, but we also bring the barbers’ individual personality and strengths to their haircuts.”

With a broad age range among their team and clients, every guest is treated to an individually tailored grooming experience. Fresha’s support means Lewis can maximise appointment bookings and keep his team motivated.

Fresha – Making Life Simpler

“Fresha makes everything easier,” says Lewis. “Clients love booking via the app, and our team knows how many they’re seeing each day. Clients know what time they’re arriving and leaving, so this avoids lots of people waiting to be served.”

When it comes to tips, Fresha is also making life simpler. “Before Fresha it was hard to know where tips were coming from,” says Lewis. “Now, clients can leave a tip when they pay via Fresha, so it’s much better for the team and it keeps them motivated.”

Boosting Business with Reviews and Social Media

Fresha reviews and social media integrations play a part in attracting new clients, alongside Gents of Brooklyn’s reputation and word-of-mouth. Lewis explains: “All our reviews are 4 or 5 stars. They’re so important, as new clients know what to expect before they book. Fresha is simple to use. People just pick the barber, service, and time they want and book it. Clients use the Book Now button on Instagram, and we get lots of bookings via Facebook and Google.”

With Cardiff’s thriving student community expanding their clientele, and people new to the area easily finding Gents of Brooklyn on Google and booking appointments online, Fresha comes highly recommended. “I definitely recommend Fresha. I use it in my shops and training academy, and it works perfectly.”

Boost your barbering business by joining subscription-free Fresha at www.fresha.com/for-business