FIVE TIPS TO MAXIMISE YOUR BARBERSHOP PROFITS THIS WINTER | Pocketmags.com

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FIVE TIPS TO MAXIMISE YOUR BARBERSHOP PROFITS THIS WINTER

Christmas is just around the corner, and now is the time to make sure that you are maximising your profits over the festive period

TIP 1: INCREASE YOUR HOURS OVER DECEMBER, IN EXCHANGE FOR HOLIDAY OVER JANUARY

It feels like there are not enough hours in the day over December, with all your clients wanting to look their best for the parties and festivities that come with Christmas. If you find yourself completely booked out, why don’t you ask your staff if they would be happy to work a few extra shifts over the festive period, in exchange for more time off in January?

TIP 2: SELL MORE PRODUCTS

Get your Jordan Belfort on in the barbershop and start selling more products. Introducing a Christmas sale competition could be all the incentive your staff need to really push the retail side of the business and give a major boost to your revenue. Teach your staff to ask every client how they are getting on with their Christmas shopping, before informing them of the Christmas offers you are running. When it comes to the end of the appointment, remember to ask every client if there are any products, they want to take home with them.

TIP 3: RAISE PRICES

This one is never popular, but Christmas can be a great time to introduce your price increases. Often December is the busiest month of the year so even with a price rise your diary will likely be packed out regardless. You could use the excuse of printing seasonal service lists, and with the current rise in energy bills your clients will most likely be very understanding.

TIP 4: GIFT VOUCHERS

It goes without saying but making sure you are selling as many gift vouchers as possible over the festive period is a great way to increase your revenue. Often people who are shopping for presents are looking to get it done as quickly as possible, with minimum stress, and who doesn’t love the gift of looking great?

TIP 5: OPTIMISE YOUR BUSINESS

If you have self employed staff that pay a portion of their services to the business owner, then switching to Beu may provide you with the biggest savings. Most barbershops operating like this process payments through a shared card reader, before sending the staff member their share of the booking. However, this means barbershops are processing the self-employed staff’s turnover making them more likely to reach the VAT registration threshold. With Beu, you can split transactions at the point of payment, meaning you only process your portion of the turnover. This could bring your business below the VAT threshold, and the 20% you were paying in VAT, could go into your pocket instead.

Beu also allows you to take online bookings and deposits, calculates and pays any commission owed, takes payments with an integrated card reader and more. Beu software is available on any internet connected device, and on iOS and Android.

Get Beu now from just £25 a month. Find out more at app.beuapp.com/ get-software

This article appears in Jan/March 2023

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This article appears in...
Jan/March 2023
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MOVING FORWARD
Welcome to the January – March issue of Modern Barber
NEWS
The latest industry updates
THE RETURN OF SALON INTERNATIONAL
On 8-10 October, we saw the return of Salon International at ExCeL London showcasing three days of creativity, education and inspiration
BACKBONE BARBERSHOP, AUSTRALIA
Sean Hayes’ journey has taken him from rural West Cork to the Gold Coast in East Australia
THE INDUSTRY’S FINEST
Dapper Dan celebrated an impressive display of talent at the Professional Barber World Series
IN WITH THE OLD
Modern Barber spoke to masters of old-school barbering to hear their thoughts on the industry today
ENERGY MADE EASY CAN YOU AFFORD NOT TO BE A MEMBER?
With energy prices at an all-time high, and this being a traditionally quieter time of year, it’s a good time to check your tariff to make sure you are getting the best deal
RUGER
Founded by brothers Alan and Reece Beak, the newly designed RUGER provides a minimalist, Scandinavianinspired space where their training in traditional Italian barbering and Afro-Caribbean style is put to good use
REAPING THE BENEFITS
We spoke to barbers who believe in the power of retail about the dos and don’ts of selling products in your barbershop and how this can help your business go from strength to strength
TOP OF THE CROPS
We caught up with two winners from the 2022 Modern Barber awards to talk about their craft and what inspires them
BETTER TOGETHER
We chat to three brothers who are reinventing what it means to be a barber
GEAR
From cuts and colour, to care – these products have got it all covered, helping you to provide top-notch services to your clients.
PORTFOLIO
Six stunning collections that show the talent in our industry
THE 10 MINUTE CHAT
Tariq Howes, BaBylissPRO Ambassador and owner of Avenue Male Grooming, Cardiff, chats to Modern Barber about his start in the industry and what keeps him motivated
TAKING CARE
Matt Elliott is giving up his free time to provide additional care in residential homes
TAKING THE LEAP
Deone Luke had worked at a barbershop for two years, when she felt the call of self-employment. We reveal her journey and ask if she has any regrets…
FINDING YOUR SELF BELIEF
We talk to Laurence Edmonds about where his barbering journey began
FIVE TIPS TO MAXIMISE YOUR BARBERSHOP PROFITS THIS WINTER
Christmas is just around the corner, and now is the time to make sure that you are maximising your profits over the festive period
MY BIGGEST CHALLENGE
Self-taught barber, Toastie Styles, tells us about the challenges she has faced learning her craft in her own way
SOAPBOX
Dean Gleeson tells us why he changed his mind about creating collections
FIT TO FOLLOW
MB has been keeping a close eye on all your amazing work across social media – to prove it, here are six of the best accounts we’ve seen over the past few months
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