3 mins
BOOST YOUR PROFILE
As a fellow barber, I understand the struggles of making a decent living in this industry, especially with all the financial pressures we are all going through right now. I’ve seen far too many talented professionals drop out of the game due to financial struggles, and it breaks my heart. One of my good friends, who was an exceptionally skilled barber, threw in the towel simply because he felt undervalued and underpaid. It’s a tragic story, but it’s a reality for many in the industry.
However, it doesn’t have to be this way. Barbers have the power to increase their earnings and their profile in the industry by implementing some easy win strategies. As barbers, it’s important to constantly remind ourselves of the simple things we can do to increase our take-home pay. This includes simple changes such as up-selling new products and services to our clients and ensuring we are selling our skill set to become more valuable to the audience we are serving. We can always retail better and get more money out of our existing clients.
EASY WINS AND TOP TIPS TO BOOST YOUR BUSINESS:
• Create an online store:
In addition to offering physical products in your shop, consider creating an online store to sell your grooming products or merchandise. This can help you reach a wider audience and create an additional stream of income.
• Develop a signature service:
Consider developing a signature service that is unique to your brand and appeals to a specific audience. This can help you stand out in the industry and attract new clients.
• Partner with influencers:
Consider partnering with social media influencers or other businesses in the industry to promote your services or products. This can help you reach a wider audience and create new opportunities for income.
• Share and sell your knowledge:
Barbers are experts in their craft, and they have years of experience under their belts. You can leverage your years of experience and create information products, teach classes or workshops, and create online tutorials. One of the key reasons why barbers may choose to create information products over physical products is the lower cost implications, as creating and distributing digital products like e-books, online courses or video tutorials generally involves lower production and distribution costs compared to physical products.
Start by identifying your unique skills and knowledge. What sets you apart from other barbers in the industry? What can you teach others that they can’t learn elsewhere? The most important question is what problem are you solving? If you’re not solving a specific problem it would be extremely difficult to sell your products. Once you’ve identified your niche, start creating content that provides value to others. This could be as simple as writing an e-book that outlines your best haircutting techniques or writing an online course that teaches others how to run a successful barbershop. Leveraging your expertise and creating high-quality content that provides value to others, will establish you as an expert in the industry whilst generating a passive income.
Another strategy is to increase your earnings by attracting high-paying clients. One of the most effective ways to attract a wealthier clientele is to establish yourself as an expert in your field. This can be achieved through a combination of demonstrating high-quality work, professional communication, winning industry awards and consistent branding. It is important to have a well-designed website, social media profiles and portfolio that showcases your work in the best possible way.
START BY IDENTIFYING YOUR UNIQUE SKILLS AND KNOWLEDGE. WHAT SETS YOU APART FROM OTHER BARBERS IN THE INDUSTRY? WHAT CAN YOU TEACH OTHERS THAT THEY CAN’T LEARN ELSEWHERE? THE MOST IMPORTANT QUESTION IS WHAT PROBLEM ARE YOU SOLVING?
By aligning your content with luxury brands, watches, tailors, and other high-end products or services you can attract a similar clientele and build a reputation as a premium service provider. Follow and engage with these brands on social media and create content that aligns with their values and image. This could include highquality images of your clients, highlighting the premium products and services you offer, and demonstrating the level of care and attention to detail that goes into every appointment.
Establishing yourself as an expert, creating information products, providing exceptional customer service, and pricing your services appropriately are all key components of building a profile that attracts high-paying clients. By adopting these strategies, you can take your career to new heights and achieve the financial success that you deserve.