AMERICAN CREW | Pocketmags.com

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AMERICAN CREW

This Modern Barber exclusive shoot was directed by Ian Harrold, lead educator for American Crew. It throws a curve ball at traditional men’s barbering techniques and explores the extremeties that can be applied by using the American Crew grooming range

HAIR: GEORGE SMITH, SMITH ENGLAND

THE CURL
“AMERICAN CREW PREP AND PRIME WAS USED TO DAMPEN THE HAIR, THEN AMERICAN CREW CONTROL FOAM WAS EVENLY DISTRIBUTED THROUGHOUT THE HAIR, USING A LITTLE AMERICAN CREW WHIP TO SCRUNCH INTO THE ENDS. FINALLY, AMERICAN CREW FINISHING SPRAY WAS APPLIED TO CONTROL THE ENDS.”

HAIR: BOBBY GORDON AND ALEX WAKEFIELD, FELLA

MOD ESQUE
“AMERICAN CREW PREP AND PRIME WAS USED TO DAMPEN THE MODEL’S HAIR. AMERICAN CREW TEXTURE FOAM WAS THEN APPLIED THROUGHOUT THE HAIR TO ACHIEVE SEPARATION, AND AMERICAN CREW MOLDING CLAY WAS USED TO ADD DEFINITION.”

HAIR: MAX HILL, MAX.OLIVER

BRUSH STROKES
“AMERICAN CREW PREP AND PRIME WAS APPLIED TO DAMPEN THE HAIR. AMERICAN CREW BOOST SPRAY WAS THEN APPLIED TO DRY HAIR FOLLOWED BY AMERICAN CREW FINISHING SPRAY TO GIVE SOME HOLD.”

HAIR: LAURA SCOTT, MARK LEESON

RICHARD ASHCROFT ESQUE
“AMERICAN CREW PREP AND PRIME WAS APPLIED TO DAMPEN THE MODEL’S HAIR ON SET. AMERICAN CREW CONTROL FOAM WAS THEN APPLIED TO ENHANCE CURL AND MOVEMENT. FINISHING WITH AMERICAN CREW BOOST POWDER TO ACHIEVE HEIGHT AND SEPARATION IN THE CROWN.”

Shoot Director: Ian Harrold for American Crew Make up: Grace Hayward Fashion: Clare Frith Photography: Chris Bulezuik

This article appears in April/June 2023

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This article appears in...
April/June 2023
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