TIME TO ELEVATE

THE STMNT GROOMING TEAM SHARE THEIR TOP TIPS FOR TAKING YOUR BARBERSHOP TO THE NEXT LEVEL

When building a standout barbershop, a great cut is crucial, but creating a complete, elevated experience that keeps clients coming back is what sets you apart. Whether it’s atmosphere, service or retail, every detail is a chance to leave a lasting impression. We spoke to STMNT UK Ambassadors Charles Rose (Crate Cheshire) and Ry Lewis (Club 13) to get their top strategies for levelling up your barbershop, just in time for summer.

INVEST IN YOUR PEOPLE & THEIR PRODUCT KNOWLEDGE

Ry Lewis: “Every team member should feel confident recommending products, not just using them. A quick consultation sets the tone and is a key opportunity to suggest the right styles and grooming solutions. At Club 13, we train all team members on the STMNT range - what’s in the products, how they work, and who they’re for. We don’t just style with STMNT products, we explain why it suits the client’s hair and how to use it at home.”

CREATING AN ELEVATED EXPERIENCE

Charles Rose: “From the moment they walk in, clients should feel the difference. Your aesthetic should be stylish, clean, and sharp to reflect your work, and having sleek STMNT products on the shelves helps too! Lighting, music, and even scent all shape an environment that keeps clients coming back.”

RETAIL WITHOUT THE HARD SELL

Ry Lewis: “Retail doesn’t need to be pushy. As I mentioned earlier, it’s about planting the seed during the service. Visible, accessible displays make it easy for clients to see and ask about products too.”

Charles Rose: “We also offer curated packages, like a ‘Summer Fade Package’ which includes a haircut, beard trim, and take-home product with the appointment.”

MAXIMISE YOUR PRODUCT RANGE, ESPECIALLY FOR SUMMER

Charles Rose: “STMNT travel-size minis are brilliant for the season. They fly off the shelves because clients love them for holidays, festivals, gym bags - anywhere they need great hair on the go! Plus, they’re a perfect intro for new customers who want to try before they commit.”

Ry Lewis: “The Hydro Shampoo and Serum are our go-tos for summer as most clients deal with damage or dryness. This duo is a game-changer. When the team understands what’s in the products and why they work, it’s easy to offer genuine advice, and that’s what drives retail.”

WANT TO MAKE YOUR STATEMENT THIS SUMMER?

SCAN THE QR CODE AND EXPLORE THE STMNT RANGE, INCLUDING MINIS, VIA THE STMNT eSHOP

STMNTGROOMING.CO.UK