A CUT ABOVE AT OFF-CUT | Pocketmags.com
Modern Barber
Modern Barber


2 MIN READ TIME

A CUT ABOVE AT OFF-CUT

Created by owner John Jones, Off-Cut’s family of South London barbershops focus on exceptional haircuts and men’s grooming services, delivered with time, care and precision. This has earned them a formidable local reputation.

As a busy barbershop with a diverse clientele, Off-Cut only offered walk-in appointments before they introduced Fresha’s business software, but this meant clients had long wait times to access their barber services. As Off-Cut Camberwell manager Harry Dye, explains: “Before we used Fresha as a booking system, we were solely a walk-in shop. We’d sometimes have eight to ten people waiting to get a haircut. The wait time could be an hour plus, and people don’t want to wait that long.”

Fresha has helped Off-Cut to streamline their bookings and allow for team breaks. “We have a half-hour blocked out every day when we close the shop. As a walk-in shop, you don’t get that.”

With three shops that are 100% booked every day, Off-Cut’s decision to introduce Fresha was initially driven by the pandemic, as a solution to help manage appointment slots and minimise personal contact. Now Fresha is integral to their day-to-day business management. “Before, you’d have busy periods and gaps when it would be a little bit quieter. Having a booking system and people choosing their time slot has helped us spread it out across the day.”

Fresha - the #1 booking software

Using appointment reminders and taking clients payment details upfront as part of their no-show and late cancellation protection has reduced no-shows, while Fresha payments have simplified life at Off-Cut. “The feature that’s best for us is the integrated payment system. The fact that we take clients payment details as they book stops people from not turning up to their appointments. Also, if someone forgets their wallet or their phone and they need to pay, we’ve got their card details all in the system… it’s a very quick and efficient checkout.”

With three locations to manage, another valuable feature is being able to view and manage all bookings from any device. According to Harry: “With Fresha we can see all calendars from one computer. So, if someone phones up the wrong shop, or if they want to book or cancel an appointment, we can do that from anywhere.”

Considering how much Off-Cut values reviews to grow their business, they appreciate Fresha’s automatic prompts for clients to rate their experience and leave an online tip. Harry says: “Reviews are a good part of how Fresha gets us business, as people leave good reviews. As a barber, tips are a big part of your overall income, and we do get quite a few tips that way. I’d definitely recommend Fresha to other barbers!”

Take the stress out of running your barbershop just like Off-Cut by joining Fresha for free at www.fresha.com/for-business

About

This article appears in the July - September 2022 Issue of Modern Barber


More from this issue

MY BIGGEST CHALLENGE
Despite contending with a serious disability, Simon Townley is one of the most sought-after men’s hair specialists in the UK, counting top footballers among his clients. MB discovered more
The latest industry updates
The latest industry updates
THE 10 MINUTE CHAT
Growing up in a successful family business has led to some invaluable insights for George Smith, who is determined to use his knowledge for the good of the barbering industry
MISTER MOTIVATOR
Mike Taylor may be juggling lots of things, but a passion for education is at the heart of everything he does
STRONG BACKBONE
From the picturesque valleys of Swansea, Wales, to the beauty of the Gold Coast of Australia, Sam Squires travelled some 9500 miles before realising his dream of being a barber
INSIDE
WEST AND HUNTER GENTLEMAN’S GROOMING CLUB 125 CHISWICK HIGH ROAD LONDON

COPIED
This article appears in the July - September 2022 Issue of Modern Barber