MB ON TOUR: STMNT SUMMIT 2024

STMNT WELCOMED THEIR GLOBAL AMBASSADORS TO BARCELONA FOR THE FOURTH ANNUAL #STMNTSUMMIT

On 13 June, STMNT Education Teams from all over the world came together for three days of education, networking and an exclusive content creation shoot at the 2024 STMNT Summit.

Day one kicked off with the content creation shoot at the Schwarzkopf and Henkel headquarters in Barcelona. Each STMNT ambassador was given a hair model to prep before heading to the photography studio and TikTok room to capture their final looks. STMNT co-creators Miguel Gutierrez, Julius Cvesar and Sofie Pok were backstage offering advice to their global ambassadors as well as working on their own models, and Sofie demonstrated her photography skills by stepping in to shoot model looks for the final collection. UK ambassadors Charles Rose and Ryan Lewis flew in for the summit, with Charles commenting: “Because we were given the model on the day of the shoot, we had to think on our feet. But the great thing about being around other ambassadors, like Ryan, is that we were able to give each other advice.” Ryan also benefitted from having other ambassadors in the room, as someone who typically works with shorter hair, having guidance from long hair specialist, Charles, was invaluable:

“Because we’re in Barcelona the models tend not to speak English, so you really have to take that consultation seriously. It’s a lot of guiding with your hands and showing to see if the model will be happy with that. I’m glad Charles is here because there were a few questions I had, and I’m really pleased with how the cut turned out.”

The STMNT Summit is not just about bringing hair shows to the stage; community, networking and interaction is also key to the success of the event. On day two, the ambassadors joined a treasure hunt across the city, where barbers had the chance to connect and socialise with each other. In the afternoon, an intensive Trainthe-Trainer session saw all local ambassadors from different countries come together for upskilling sessions. This enabled them to learn new theory and practical elements, aiming to broaden their skillset and enable them to deliver seminars once they returned to their shops.

Finally, day three closed the event with STMNT’s Barberfest event. The evening saw futureoriented guest speeches centred around the topic of ‘Digital Future Talk’ including a guest lecture on AI Tools in the Beauty Industry, Presentation Skills and a Total Look presentation that focused on the “Total Look” from fashion to fragrances.

Speaking about the event, co-creator Miguel said: “From a social aspect it’s really important for us all to get together. People bring inspiration and ideas from all over the world, so it’s really inspiring for me to see all this young talent coming through.”