When the C-word pops up in conversation (Christmas, not COVID), there’s no-one better to take some notes from than Reuzel’s British Scumbassador Paul Taylor-Clinch. Having spent over two years working in the world’s most renowned Schorem Barbershop, Paul picked up his tips and tricks of the trade alongside Rotterdam’s legendary Bertus and Leen.
Get your gift sets in the window and on your social media as soon as you can. Whether it’s guys shopping for themselves or friends, or women hunting for cool presents, you need to grab attention as early as possible.
DON’T FORGET GIFT VOUCHERS
When clients are buying, never be afraid to upsell! A luxury present combined with gift vouchers entices new clients to get behind your chair and will not only boost pre-Christmas profits but also keep you busy during January. Win-win.
LISTEN ALL YEAR ROUND
The key to successful retailing during the festive season and beyond is to listen to your client. What are their needs or what can you find out about the person they’re buying for? Your knowledge and passion will really earn their trust.
Don’t forget to slot in a business card or pop a branded sticker onto the gift so that come February when they need to replenish their stocks, they know where to come.
THE GIFT OF GROOMING
MVRCK Beard Gift Set Duo -I Like Your Style
Everything hirsute fellows need to keep their beards in top condition. The Skin + Beard Lotion and Beard Oil hydrates, moisturises and pampers.
Bluebeards Revenge Tame & Texture Hair Kit
This mattifying bundle features the brand’s Matt Paste and Matt Clay to help guys sculpt textured styles with ease.
Reuzel Sh*t, Shower and Shave Set
The perfect potty-mouthed stocking filler, this combo includes shampoo, shave cream and a scented candle.
OSMO Grooming Gift Pack
The lightweight formulas and matte finishes in this gift set are designed to stimulate the scalp, refresh styles and allow for precision shaving at home.