Keri Blue, founder of educational platform Hair Has No Gender shares their 5 ways to be more inclusive when it comes to gender…
GET DIVERSE ON YOUR SOCIAL MEDIA
You may look at your business and think “hey, we welcome everyone!” ,when in reality you may be sending out messages that exclude several people. By not using a diverse range of representative images on your social media you are actually stopping clients, who may be looking for a welcoming space, from trying you out. When was the last time you used a cisgender female for a “traditionally male” hair cut? How about using a guy for a long hairstyle?
THINK ABOUT YOUR SERVICE MENU TERMINOLOGY
Do you deter non-binary/trans clients from being able to select a service because they have to choose a ‘gents’ service when they book with you? This can be really tricky for people who don’t identify as either. A simple inclusivity statement on your website could make that client hovering over the mouse click for an appointment at your business. Here is a great example: “in this new era of gender fluidity we want to make sure our pricing reflects the chosen service and experience level of your stylist, not the gender you identify as. Not only do we believe that this is a fairer and more inclusive way of doing things, we also feel it’s necessary because of how hair trends are changing.”
THINK ABOUT YOUR PRICE LIST
The next step would be to remove gender where it is not needed. Which is pretty much EVERYWHERE. Hair has no gender (I had to get it in somewhere!), so why are we charging our client by their genitals or gender identity?! I believe haircuts should be priced by a few simple factors: time taken, products used (cost of goods) and skill.
KNOW YOUR TERMINOLOGY
It can feel like a minefield out there when it comes to gender, particularly if you have never questioned your own gender. But know this: there are plenty of people out there that have and they don’t always feel comfortable in salons. Here’s the basic terms that will help you navigate the world of gender non-conformity.
Cisgendered = when your gender identity matches the gender you were assigned at birth.
Non-binary = not identifying with either male or female gender.
DON’T STOP THERE…
Inclusivity doesn’t just stop at gender identity, it also might mean showing various ages, races or disabilities. Does your marketing speak to everyone? If not, why not?