Welcome to the April – June issue of Modern Barber and as I write this, excitement is building around the first Collective Pride Awards designed to recognise the unsung heroes in the hair, beauty and barbering communities, who have helped people struggling with mental health or emotional wellbeing. This industry continues to support its clients, and each other, and it is essential that this topic remains front of mind. Good luck to everyone who has been shortlisted and huge congratulations to all those who were recognised on the night.
As the world watches the events in Ukraine with absolute horror, Covid has stopped making the headlines but its effect is still far reaching, and Mike Taylor talks about the ongoing impact on the younger generation on page 63. Attracting new talent into the industry has to be a priority for us all and whether that be working with local colleges to offer training or work placements, or making time to talk to school students as they look for inspiration for their future, we need to collectively push barbering as a great career choice.
Bringing the industry together to celebrate, Barberfest will be returning to Brighton on Sunday, 10th July with the day dedicated to an experiential event that allows you to connect with brands, whilst seeing great practical and business education on stage. Check out our feature on pages 27 and 28 to see which brands are already confirmed and to hear more about what you can expect. The Barberclash competitions are also back with categories for all levels of experience and we talk to the winners from Salon International on page 25.
The Modern Barber Awards will be held on the Sunday evening and recognise teams, individuals, apprentices and business leaders, as well as the best interior and the client experience. Being an award-winning shop sets you apart from your competitors, attracts the best talents and catches the eye of industry suppliers, and entry is free! So what are you waiting for?
Enjoy the issue!
Modern Barber Team