Modern Barber
Modern Barber


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REDUCE NO-SHOWS AND LATE CANCELLATION LOSSES BY UP TO 60%

In addition to managing appointments and promoting your business, barbers must also protect themselves against potential losses from late concellations and no shows.

Reduce no-shows and late cancellations by up to 60%

As an industry-wide problem that costs barbers significantly in lost revenue, Fresha’s free appointment reminders, booking confirmation notifications, online card protections, and its new deposits feature, are successfully reducing noshows and late cancellations by as much as 60%.

Fresha offers 5 top tips to create a cancellation policy whilst protecting client relationships.

Create a fair cancellation and no-show policy

Create a policy that’s fair to you and your clients, and ensure it reflects the scale of the problem. For example, Fresha partner The Barbery allows clients to cancel free up to 6 hours before their appointment, whilst charging 50% for late cancellations and 100% for no-shows. Fresha puts you in control, as you determine fees and cancellation periods that are relevant to your business.

When clients book an appointment online, your policy is clearly displayed at the ‘confirm with a card’ stage. This ensures your client understands what happens if they cancel or fail to arrive.

Send appointment confirmation notifications and reminders

Fresha’s automated email and SMS confirmation notifications and reminders are a great way to remind your clients about their appointment, and your cancellation policy. These give your clients ample time to cancel or reschedule without being charged.

Take a deposit

With Fresha’s new deposits feature, clients pay an advance deposit to secure their appointment and you set the deposit amount at your discretion. Deposits are deducted from the client’s bill, and if they fail to show up you retain the deposit as a no-show charge.

Be flexible and understanding

A loyal and usually reliable client not arriving for their appointment might indicate there’s a genuine problem. Respond to unforeseen circumstances fairly and sympathetically. You can do this using Fresha’s email and text tools, but you could give your client a call to make sure everything’s alright.

Take action to manage repeat offenders

If some clients continually fail to cancel or show up, Fresha allows you to prevent them from booking online. This feature gives you a last resort level of protection after every other option has been exhausted.

Fresha CEO and founder William Zeqiri: “Over 60,000 partners and 200,000 professionals use Fresha, and with consumers booking appointments via the Fresha website and app, we’ve already processed over 250 million appointments worldwide. Reducing the scale of this issue for our partners is a priority and we’re achieving amazing loss reductions with our innovative features.”

Discover more and join Fresha for FREE at www.fresha.com/for-business

This article appears in the April - June 2022 Issue of Modern Barber

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This article appears in the April - June 2022 Issue of Modern Barber