American Crew, the Official Supplier to Men, has introduced a new and improved Hair Care Collection that’s paving the way for the brand’s commitment to environmental sustainability. The range is vegan, silicone-free and features re-engineered packaging made with a minimum of 80% post-consumer recycled plastic. It also comes in retail sizes of 250ml, 450ml and 1L, which is a key initiative to begin to reduce energy consumption in the manufacturing process and helping divert waste from landfill.
“After over 25 years of leading the men’s grooming category, I am so proud of our newly launched breakthrough Hair Care Collection,” says David Raccuglia, founder of American Crew. “Enhancing our legacy of high-performing haircare products, we’ve developed our new formulas with a high percentage of naturally derived ingredients. Our team has worked hard to approach this new launch holistically: addressing our concerns with environmental sustainability and responding to the diverse needs of our customers, backed by the expertise of our professionals.”
SUSTAINABLE PACKAGING
American Crew Hair Care packaging is made with a minimum of 80% post-consumer recycled plastic.
The new Hair Care Collection includes an enhanced range of shampoos and conditioner that provides expert, professional solutions to men’s diverse hair needs and concerns. The hero product of the line-up is the American Crew Detox Shampoo — an exfoliating and detoxifying shampoo for a deep cleansing experience. In addition, there are three redesigned, high-performing formulas including American Crew Daily Cleansing Shampoo, Daily Deep Moisturizing Shampoo and Daily Moisturizing Conditioner for different hair needs.
The collection is formulated with the brand’s new emulsifying system, which is designed to provide a richer lather and thicker, denser foam for a luxurious experience, to ensure softness and moisture. Consisting of a high percentage of naturally derived ingredients, each formula contains Vitamin B5 to provide moisture and promote healthy-looking hair, while the citrus mint fragrance provides a refreshing and invigorating sensorial experience.
Detox Shampoo *NEW* 250ml £11.50
A detoxifying and deep cleansing shampoo that removes build up from styling products and excess sebum that accumulate on the hair, all while gently exfoliating the scalp.
Key Features & Benefits:
• Contains Manicouagan Clay, a mineral rich clay from the depths of Manicouagan Lake in Northern Canada that infuses scalp with essential minerals such as iron, calcium, sodium, potassium and zinc.
• Coconut Shell Beads to gently massage, helping to promote the scalp’s micro-circulation.
• Vitamin B5 for moisture, promoting healthier hair.
• Features 80% naturally derived ingredients.
Daily Cleansing Shampoo 250ml £11.50, 450ml £14.95
A daily shampoo to wash away excess oil and effectively cleanse hair without drying out the hair, making it suitable for daily use.
Key Features & Benefits:
• Recommended for normal to oily hair and scalp.
• Washes away impurities without drying out the hair, leaving hair soft and manageable.
• Vitamin B5 for moisture, promoting healthier hair.
• Features 91% naturally derived ingredients.
Deep Moisturizing Shampoo 250ml £11.50, 450ml £14.95
A daily shampoo that cleanses and conditions in one simple step without causing build-up, resulting in an immediately soft and conditioned feel.
Key Features & Benefits:
• Recommended for normal to dry hair.
• Ultra-moisturising formula that cleanses and conditions in one simple step.
• Vitamin B5 to promote healthy, nourished hair.
• Delivers much-needed hydration leaving scalp invigorated.
• Features 84% naturally derived ingredients.
Daily Moisturizing Conditioner 250ml £12.50, 450ml £15.95
An ultra-moisturising formula designed to restore, strengthen and protect hair leaving it soft, manageable and ready for styling.
Key Features & Benefits:
• Protects against dryness.
• Simultaneously detangles and moisturises hair without weighing it down.
• Vitamin B5 to promote healthy, nourished hair.
• Conditions hair to enhance manageability without causing build-up.
• Reduces hair breakage from combing by 86%.
• Features 91% naturally derived ingredients.
Available from January 2021, visit www.revlonproshop.com to order now and follow @americancrewuk