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HOW CAN I MAKE A NAME FOR MYSELF IN THE INDUSTRY?

For the second instalment of MB Mentor series we paired up the #MOBAAS2020 Best Apprentice and Best Leader winners

DEONE LUKE OF NU:ERA BARBERS AND BEST APPRENTICE MODERN BARBER AWARDS 2020

“Winning Best Apprentice at the Modern Barber Awards feels like an incredible achievement, I was so proud to have even made it as a finalist! Now I’m really ambitious and eager for the next challenge. This award has given me the drive to get myself out into the industry more. I’d love to explore session work and even work on stage in 2021 – how do I build my confidence in this area and make the connections I need to make it happen? Have you got any advice for someone just starting out? How do I show to the industry that I’m ready to take the next step in my career?”

“BUILDING A PROFILE IS A MARATHON NOT A SPRINT; IT TAKES TIME, BUT THE JOURNEY IS DEFINITELY WORTH IT DEONE.”

JOE MILLS, OWNER JOE AND CO AND BEST LEADER MODERN BARBER AWARDS 2020 

“Firstly, congratulations on your award and what an amazing achievement to end 2020 with!

So let’s separate these two things out and start with session work. You need to think about what kind of work interests and motivates you. If you want to work on editorial fashion stories in GQ for example, then look through past issues and put a list together of who inspires you. Then reach out to them and see if they are looking for assistants. Don’t expect to get paid though, it’s all about the experience and learning your craft.

Alongside this I would build a portfolio of work different to the cuts you are doing on the shop floor. Ideally, partner up with someone who is a photographer or an assistant so that you are both building something together. Think about the shape, the texture and most importantly the finish of the hair you’re creating. Look at the ad campaigns from big fashion houses and really try to focus on the details. I would also recommend creating visual mood boards. This helps down the line when you are asked for your inspiration. Don’t be put off by rejection though, as there is a lot of competition. Keep strong and keep hustling. It took me years to really get to where I am – there’s no fast track.

Stage work is a different beast. The first time I stood on stage it was intense! It’s all about the preparation, the more work you do beforehand the easier it is. Think about what the message is you are trying to portray and the story behind it. If you are doing a cut for example, make sure that you’re confident enough to not have to think about the process. Think about how you can communicate what you are doing and what you want the audience to see. Make sure the model’s hair will do what you want it to do – practice makes perfect.

The one piece of advice I was told many years ago is to look and listen. On shoots the more you understand what is happening around you the better equipped you will be. It’s a marathon and not a sprint; it takes time, but the journey is definitely worth it Deone.”

This article appears in Issue 29

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This article appears in...
Issue 29
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GOODBYE 2020
A lot has happened since our last issue
NEWS
THE TRIUMPHS OF TEAM MR SAM WALL In
CONGRATULATIONS!
We may not have been able to party in-person but the Modern Barber Awards 2020 created a real buzz virtually and the winners’ acceptance speeches were spoken from the heart
BARBERRULES ATHENS, GREECE
This city barbershop doesn’t just cut hair, it’s a hangout that focuses on community, skate culture and cool garms too
JAIL-HOUSE LOCKS
Sue Taylor is a barbering lecturer at an open prison in South Gloucestershire. She talks to MB about what it’s like working with prisoners and what the course means for them and their futures
HAIRCARE THAT CARES
The new haircare collection from American Crew that’s a triple threat of expert-created formulas, environmentally-friendly packaging and scents that you and your clients won’t be able to get enough of
SAM WALL
These tributes show just how much Sam Wall was admired, respected and loved by the industry
FAIR GAME?
Staff poaching is a contentious practice in most industries, but for some reason it seems to have more resonance in barbering. Alex Burt, owner of Teddy Edwards Cutting Rooms, investigates why
“DISCOUNTING LOWERS THE VALUE OF THE INDUSTRY”
Although the new year might prompt a lot of barbershops to offer discounts to drive clients through their door, Paul Taylor-Clinch owner of Blacksails Barbershop in Bath is a firm ‘no’ when it comes to cutting the price of his services or offering deals. Here’s how he chooses to offer value instead
COMIC RELIEF
Graphic designer Will Marshall (@marshallarts99) and Esquire Barbershop owner Tony Haresign created Short, Back and Slice. MB got our greedy mitts on it to share their creative venture with you
INCLUSIVE INC.
Jay  Owen from Cutty Sharp Barbers has made it a business focus to serve the needs of clients with Afro and dual-heritage hair types. Here’s how he does it
INSIDE
Arkade Barbers is a cool, concrete jungle in the heart of Leeds city centre that couples first-class barbering first-rate design
GEAR
If these latest launches and cult favourites aren’t on your radar, where have you been?
PORTFOLIO
SIX COLLECTIONS FEATURING 2021’S HOTTEST CUTS, STYLES AND SHAPES
THE 10 MINUTE CHAT
Men’s grooming expert and Fudge Professional global brand ambassador Jonathan Andrew has had a whirlwind year that’s seen him master new skills. MB chatted to the grooming guru to find out more
“WHY I CHOOSE TO EMPLOY MY STAFF RATHER THAN RENTING CHAIRS”
Chris O’Sullivan, owner and founder of Grizzly’s Male Hair Salon, is a passionate advocate for employing staff. Here he explains why in his own words
HOW CAN I MAKE A NAME FOR MYSELF IN THE INDUSTRY?
For the second instalment of MB Mentor series we paired up the #MOBAAS2020 Best Apprentice and Best Leader winners
A shaw THING
HAPPY 2021 Happy New Year to you all!
SHOP FLOOR STEP-BY-STEP
Rino Riccio of Manifesto creates a cool 90’s centre parted style 
ONE FOR THE BOOKS
Why being ‘forced’ to set up a booking system has changed Mike’s business for the better
FIT TO FOLLOW
Social media is a vital source of inspiration and MB is always watching your incredible work, your news and your views. These are six of the best accounts lighting up our feed right now. 
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